Business cards are among the easiest and most cost-effective ways to get your name out to the public. Unlike an email or Tweet that can be deleted with the click of a mouse, business cards are tangible evidence that your company is real, has something to offer and can be contacted when a prospective customer wants that something. Business cards also serve as a reminder of who you are long after a prospective customer receives one.
Most importantly, your business card provides a clear message about the essence of what your business does and how to get in touch with you. From this perspective, there are several key components to include when designing your business card.
- Company Name | The name of your business should be clear and in a font size larger than the font used for other business information printed on the card.
- Company Logo | Your company logo should be distinct and specific to your company image. There are several common logo design mistakes that you should avoid to ensure that your logo achieves the desired results. It pays to know what these are.
- Your Name and Position (Title)| Set your name and title apart from other business card design elements so that they can be easily read. The old adage that it is not what you know but who you know in business holds true.
- Colors | Choosing company colors is also important. All colors have meaning. Because of this, the colors you choose to represent your business will influence how people react.
- Contact Information | Information about how to contact you and your business should be printed in legible, easy to read font and color. Like color, fonts also impact how people react and so it is useful to familiarize yourself with font tips and tricks of the trade. Business card contact information may include your email address, physical location, mailing address (if different), phone number (office and/or cell) and fax number.
- Marketing Information | Because so many people turn to the Internet for information when making purchasing decisions, including your website address on your business card is very important. In addition and depending on space and design parameters, you may also choose to include details about any social media platforms that you participate in and want people to know about.
The Backside as The Upside
Many businesses leave the back side of the business card blank. This is particularly useful for people who tend to write something on the back of the card to remind them where they met you or what they might want to do as a result of meeting you.
If your business involves providing appointments for customers, you may choose to print a form on the back of the card to facilitate entering in a date, time and location. This allows your business card to serve as both a marketing piece and an appointment reminder.
While all of this is straightforward enough, the last thing that any small business owner needs is one more thing to take care of.
Business cards are offered in a variety of premium card stocks. Your customers will be impressed with the vibrant colors and the lasting impression that these cards generate.
Leave a lasting impression with custom business cards. Printable on 16pt With or Without UV Coating card stock, your business cards can be made in standard, skinny or custom sizes. Make a business card using your social media like, LinkedIn, Facebook, or MySpace profile; customize an existing design; or create your own.